London Baithead.
The audience already exists.
London Baithead is our owned platform across Instagram, Facebook, TikTok, YouTube, X, and Snapchat. A combined audience of Gen Z and Millennials who already trust what we publish.
When your brand runs a feature here, you don't buy reach. You inherit relationships.
Six platforms.
One committed audience.
This isn't reach we rented. It's an audience we earned, one follower at a time.
UK strong. Youth dominant.
Globally seen.
- 18 – 2437.2%
- 25 – 3440.5%
- 35 – 4410.9%
- 13 – 175%
- Men68.7%
- Women31.3%
The audience is rooted in the UK. The reach extends globally. Both work in your brand's favour.
This isn't promotion.
It's positioning.
Mainstream media broadcasts. We engage. Your brand doesn't sit beside the content. It becomes part of it.
Every placement. Every format.
Built around the campaign.
Brands work with London Baithead in whichever way fits the moment. A single post for a launch. A pinned placement for a window of weight. A live story takeover at an event. A music integration for an artist. We'll scope what your campaign needs on the call.
Feed placements
- — Instagram single post
- — Instagram carousel
- — Instagram reels
- — Facebook single post
- — Facebook reels
- — YouTube documentary
- — YouTube video
- — YouTube shorts
- — TikTok video
- — Snapchat spotlight
- — X tweets
- — Cross-platform combined posts
Stories
- — Instagram story frames
- — Facebook story frames
- — Snapchat story frames
- — TikTok story frames
- — Combined story coverage
- — Live story takeovers at events
Reposts & shares
- — Instagram reposts
- — Facebook shares
- — X reposts
- — TikTok reposts
- — Cross-platform combinations
Pinned placements
- — Pinned posts (24h up to 8 weeks)
- — Pinned comments on high-performing posts
- — Top-of-profile guaranteed positioning
Music & artist integration
- — Story sound placement
- — Feed posts using your sound
- — Profile music placement
- — Cross-platform music integration
Events & nightlife coverage
- — Live story coverage on-site
- — Street-style or host-led interview videos
- — Documentary vlog features
- — Monthly “Best Motives in London” carousel placement
Whatever the brief calls for, we'll build a plan around it. Pricing scales with format, scope, and campaign objectives.
Or be published.
Not posted.
Beyond the social feeds, London Baithead is also a publication. Brands that pass our editorial standard can be featured in a long-form article on londonbaithead.com — a permanent, indexed, link-worthy piece of cultural content that lives outside the algorithm.
This is not a press release we copy and paste. It's an editorial feature, written by us, in our voice, with our taste. Brands earn it the same way a band earns a Pitchfork review. The placement is permanent. The URL works for the brand long after the campaign ends.
- — Long-form editorial coverage on londonbaithead.com
- — Permanent, indexed, search-friendly
- — Subject to editorial approval
Most brands buy social posts that disappear.
We also publish articles that don't.
Two ways forward.
The scorecard tells us in five minutes whether your brand belongs on London Baithead. If it does, we'll book the conversation. If you'd rather skip it and tell us directly, the contact page is one click away.
We turn down work that won't perform.
That's why the work performs.